KD Spicy Szechwan [sic] BOLD Snack Cup

On my way to see Avatar, I was given a gift. No, it wasn't the gorgeous-but-vapid movie – but some food pressed into my hand in a booth inside the Scotiabank (née Paramount) Theatre. To be more specific, it was Kraft Dinner Spicy Szechwan [sic] BOLD Snack Cup. Actually, I got another flavour as well – but I discarded that one after reading the ingredients and discovering various meat products.

The Snack Cup sat around a for a while, until one day I decided to try it. Now, I'm no stranger to KD. Gosh, in my precooking days I packed away a lot of it. One of my patented tricks was to use Campbell's Cream of Mushroom soup instead of milk! (It's slightly painful to write that – though, of course, now I just eat lentils all day which is bad in a different way). Still, even to me the idea of putting a cup in a microwave for a couple of minutes and then eating the chemicals inside seemed a bit sketchy. The over-exuberance of the KD website didn't help as they rhapsodized: "any time is the right time to make Kraft Dinner the highlight of your day." I have my problems, but if Kraft Dinner is ever the highlight of my day, you have permission to shoot me.

So how it did actually taste? I would definitely disagree with their oddly capitalized "For snacking, it's Gotta Be KD BOLD Snack Cups" slogan, but then again I wouldn't go as far as this blog which termed it a "culinary horror" that was the food equivalent of Mao's Long March. My verdict is "meh". It wasn't awful, but it certainly wasn't good. Nor was it remotely spicy. It was unassumingly bland, with a hint of soy sauce. I've put "Chinese" as one of the tags in this post entirely ironically. Although, it is possible that this product is a piece of conceptual art wickedly satirizing the problematic nature of Chinese industrialization.